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Streamline your content marketing strategy

Both Scott Maxwell and Firas Raouf discuss the topic of the impossible marketing dream team.  For these same reasons, your company’s content marketing strategy can seem disorganized and simply put, wasteful.

Picture this: You are part of a small marketing team tasked with doing the impossible, such as – increasing traffic to the company website, get involved with social media, perfect and strategize content development, build our brand, improve customer engagement, become cutting edge, deliver more quality leads, identify and define the direction for the product, run an influence marketing program, and so on.

Each of the above topics is oft included in a comprehensive list of to-do items so it is easy to see how confusing a well-developed content marketing strategy can become. Your content marketing initiatives alone may include:

1. Writing news releases
2. Developing a weekly newsletter
3. Creating and designing an ebook
4. Managing a curated content site
5. Feeding content to various social media and/or influencer programs
6. Creating audio content
7. Creating video content
8. Writing articles
9. Writing blog posts
10. Managing specific freelancers
11. Developing the strategy

If you are not communicating the logistics of your content marketing plan with your company, your activities may seem one-off or ad hoc.  It’s evident that an chance for improvement exists.

THE EDITORIAL CALENDAR – This is one tool that can help bring clarity to any content marketing initiative.

Editorial calendars will bring simplicity to your team efforts and organize the creation and promotion of your content development.  The tool will help ease everyone’s mind when it comes to planning.  Here are the important components of editorial calendars to get you started:

• Clearly indicate the owner of the content
• Label important dates (due dates, holidays, delivery dates)
• Include the content type
• Include the theme or topic so you can match the content to the specific topic

If you are new to creating editorial calendars, check out my post on OpenViewPartners.com’s editorial calendar or Michele Lin’s post on the OpenView sponsored Content Marketing Institute

Amanda Maksymiw is a Marketing Associate at OpenView Labs.

Related articles

• Expert Content Interview with Bill Flitter (verticalmeasures.com)
• Content marketers: throw out your editorial calendar! (mktg2bizexecs.wordpress.com)
• Green Your Content Marketing: Reduce Wasted Time (websuccessdiva.com)
• Like It or Not, Your Company Is Now a Publisher [@InboundNow #16] (hubspot.com)
• 10 Tips for adding content marketing to your mix (onlinecashatm.wordpress.com)
• 5 Ways to fail at content marketing & tips successfully (onlinecashatm.wordpress.com)

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