FITbiz

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It doesn’t matter if you have multiple employees in your company, or if you are just working by yourself, you definitely need to think about your “brand.” To me, a brand is a unique identifier which is imprinted on the memory of your clients, and your potential clients.

Thanks to Social Media, branding, in my opinion, has become less complicated than it was a few years ago. There was a time when it was all about what your website looked like, your logo, the colors and its functionality and this is still true today; while these are very important elements of a brand, this is not the most important thing within the Virtual Assistant industry anymore when it comes to building that brand.

So what is actually important?

YOU!

What you have to do before you consider selling your services is to sell yourself and this is by far the best way and the least complicated alternative, when it comes to building your brand.

Just think about it… Anyone can visit 50 virtual assistant websites, and not really see anything that jumps out and says, “Look at me, I am the VA you need.” Most likely, a lot of those websites will be offering similar services, they will be made up of different colours, and different stock images of people sitting in offices looking at computers, or perhaps they will have on them the trusty client handshake picture… It’s fine, it looks professional, but it’s a little dated and impersonal – if you have one of those websites, it’s like having a Chilli the “Chilli Powder.” It’s very important that you remember this, as in my opinion this can make the difference between failing in the long-term or making your business a spectacular success.

Remember that you are alive and kicking and YOU should be the hook that prompts somebody to take action when they find your site via a social medium or just by browsing. But we have to be a little bit careful here, because the most important part of you being the brand is in making sure that we really are seeing “the real you,” and not the staged you. By this I mean, don’t try to impress potential clients with anything that is too false or a little bit robotic. If you know you can do an excellent job, and you know you have a unique selling point, whether this be a particular skill set, or competitive rate, tell people via video, social media and audio, but make a point of telling them as if you were talking to a real human being — and not a camera, or a microphone. So whether you’re considering how to be a virtual assistant now, or you’re thinking about how to be a virtual assistant in future, or even if you’ve had some sort of training on how to be a virtual assistant, come by for a visit and find out what other like-minded individuals have to say within the amazing field of Virtual Assistance!

Reality is what really sells — honesty, sincerity and human interaction. It’s very difficult to capture the real you in a virtual environment, but with services such as YouTube and Vimeo, we are a lot closer than we were before, and if you want to get ahead in the race, using these channels of communication, and be yourself — you are not at a job interview — you are telling your visitors that it’s their lucky day because they’ve finally found you

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