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As a marketing consultant, I am going to give with you one of the most highly effective marketing strategies you can use to promptly increase gross sales. The tactic is to provide a powerful guarantee. The reason why a guarantee is such a effective sales tool is that it eliminates the financial risk a customer faces when doing business with you. It’s like giving your client an insurance policy to protect them against crappy products or services.
Think about it. One of the top factors why people decide NOT to buy products or service is they are worried that if the product or service is bad, they are going to lose their money and they will feel like a moron for purchasing it. And no person wants to feel like a fool.
Here is an illustration of the strength of a money-back guarantee for a product. Let’s say you want to buy a pet for your kids. Pet shop “A” has a number of quite cute pups and they cost $250 each. Regrettably, if you buy a pet from pet store “A” and it turns out the puppy is unwell or has a disease, it is your problem. All sales are final. No refunds or exchanges. On the other hand, pet store “B” delivers several adorable puppies and they offer you a fi;; money-back money back guarantee which states, “Take your new pup to a veterinarian inside of the next 14-days and if it is ill or has a disease, you can return it and select a different puppy or you can have a complete refund.” Now which pet shop would you prefer to do business with? Pet store “A” where all sales are final or pet shop “B” where you are protected? The clear decision is pet retailer “B”. Pet shop B is going to get the most business and will effortlessly dominate product sales over pet shop B, especially if pet retailer “B” is wise enough to incorporate their powerful money-back money back guarantee in all of their advertising.
A powerful money-back full money back guarantee is also an extremely highly effective sales tool in the service industry. For example, let’s say you own a small business and you possess various computer systems. Now, computers being computers, from time to time they will have issues and you need a computer tech to fix them.
To discover a computer technician, you go to the yellow pages in your telephone book. There you see two ads for computer repair companies. You read advertisement “A” and the company appears good, they have been in business for 5-years, they possess a pleasant staff, blah, blah, blah. Afterwards you read advertisement “B”. In this ad you read~learn} that all components and service comes with a 90-day money back guarantee. If your computer has the same issue inside 90 days after they fix it, they will come again to your office and fix it for free. Now, which company are you going to choose—the company that provides presents no full money back guarantee or the company which protects you with a powerful money back guarantee? The choice is clear.
If you want to immediately increase your product sales, offer a powerful guarantee, and do everything you can to make your money back guarantee stronger that is offered by your competition.
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June 18th, 2011 at 10:17 pm
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